Blogs > Uncategorized 18-04-2025

SMS Marketing Trends in Saudi Arabia 2025

Written by Wisoft Solutions

Table of contents

Still Texting in 2025? Here’s Why SMS Isn’t Going Anywhere

When most marketers think of digital trends, they jump to TikTok or WhatsApp. But SMS? It’s the quiet performer.

Key Takeaways for Busy Marketers:

SMS in Saudi Arabia is alive and thriving with 98% open rates.
Personalization, AI, and RCS are redefining how businesses message.
CITC compliance is essential—opt-ins and brand visibility are non-negotiable.
SMS now plays a pivotal role in omnichannel marketing.
Working with a strategic digital marketing agency like Wisoft can elevate performance and compliance.

With over 97% smartphone penetration and 48.1 million mobile connections, Saudi Arabia is firmly a mobile-first market. And in a landscape dominated by short attention spans and content overload, SMS marketing in Riyadh remains the fastest way to reach your audience—without distractions or algorithms.

So, is SMS still worth it in 2025? If you care about open rates, customer trust, and ROI—the answer is yes.

Saudi Arabia’s Mobile Landscape in 2025

Metric	2025 Insight
Mobile Connections	48.1 million (140% of population)
Smartphone Penetration	97.1%
Internet Usage	99% of population
Social Media Users	34.1 million
Avg. Daily Mobile Use	Nearly 4 hours per person

Source: DataReportal Saudi Arabia 2025

Your customers are on mobile. The question is—is your brand showing up there meaningfully?

Top Trends in SMS Marketing in Riyadh for 2025

1. Personalization That Feels Personal

Forget “Dear Customer.” Customers expect messages crafted around their preferences, behaviour, and timing.

Example:
“Hi Reem, the sneakers you liked are back—grab them with 20% off before midnight.”
Personalized messages like these consistently outperform generic campaigns, increasing engagement by up to 6x.

2. Smarter Messaging With AI

AI isn’t a buzzword—it’s transforming how SMS works:

Behaviour prediction – Know what customers are likely to do next.
Perfect timing – Send messages when they’re most likely to respond.
Triggered automation – Act immediately when a customer takes (or skips) an action.

This kind of smart messaging is core to modern mobile engagement tools, and it’s what drives conversions in real time.

3. RCS: The Rich Future of Text

Rich Communication Services (RCS) lets brands send:

Image carousels
Buttons for instant actions
Interactive media like videos

Businesses across Riyadh are starting to use RCS to make their bulk SMS marketing in Saudi Arabia look and feel like native mobile experiences without apps or downloads.

4. Compliance Is Critical

The CITC’s rules aren’t just suggestions. Here's how to stay compliant:

Get clear opt-ins.
Display your business name.
Offer simple opt-outs (“Reply STOP to unsubscribe”).

Wisoft, as your trusted digital marketing agency, ensures you’re not only compliant but also protected and optimized for maximum deliverability.

5. SMS as a Customer Journey Tool

SMS works best when it’s part of something bigger:

An abandoned cart reminder
A post-purchase thank you
A loyalty reward alert

Used with email, WhatsApp, and CRM systems, SMS becomes a high-performing touchpoint in a full-funnel strategy.

How Riyadh Businesses Are Texting Smart

Sector	How They're Using SMS
Retail	Flash sales, restock alerts, loyalty updates
Healthcare	Appointment reminders, test results
Finance	OTPs, fraud alerts, real-time account updates
Services	Technician ETA alerts, customer satisfaction surveys

When used smartly, SMS doesn’t just engage—it builds customer trust and loyalty.

SMS vs. WhatsApp vs. Email: The Best Tool for the Job

Platform	Open Rate	Best For	Challenge
SMS	98%	Urgent alerts, time-sensitive offers	Short format
WhatsApp	85–90%	2-way convos, rich media	App required
Email	20–25%	Deep content, nurture campaigns	Easy to ignore

Pro Insight: Use SMS to grab attention, WhatsApp to converse, and email to deepen relationships.

Avoid These Common Mistakes

Mistake	Better Approach
Sending too many messages	Stick to 2–3 a week; don’t overwhelm users
Generic content	Personalize with name, behaviour, or product interest
No CTA	Add clear next steps: “Shop Now,” “Book Today”
Ignoring opt-outs	Respect consent—always include a simple unsubscribe

Want better results? Segment users and personalize based on browsing or purchase history.

Wisoft’s Proven SMS Best Practices for 2025

Be human – Write like you’re texting a customer, not a bot.
Lead with value – “Here’s 20% off your favourite” > “Check out our store”.
Make opting out easy – Builds trust and boosts sender reputation.
Track & iterate – Use smart short links to measure real performance.
Test often – A/B test messages, timing, and frequency.

These simple tactics can turn an average SMS strategy into a revenue-generating machine.

Why Wisoft? Because Results Matter

We’re more than a digital marketing agency. We’re your growth partner...
At Wisoft Solutions, we:

Design customer-first SMS strategies.
Automate messaging with smart tech.
Ensure 100% CITC compliance.
Seamlessly integrate SMS into your full funnel.

Proven Result:
One Riyadh-based retailer saw a 35% boost in repeat purchases with our re-engagement flows personalized, automated, and optimized for performance.